Our Story

Fresh to Door Foodstuff Trading LLC was established in 2017 with an ambitious vision to provide high-quality fresh vegetables and fruits in a rapidly growing and highly competitive market. The idea stemmed from the founders’ passion for the food industry and their desire to fill a gap in the market. They observed that many sectors faced challenges in consistently sourcing fresh produce that met the highest quality standards.

Our Mission

What sets Fresh to Door apart is its commitment to client satisfaction and its ability to deliver innovative solutions, making it the top choice in the local market. The company takes pride in being part of its clients’ success and in contributing to raising the standards of quality and sustainability within the UAE’s food industry.
 

Our Vision
Fresh to Door’s vision has always been to be the first choice in the local market,making a significant impact on the supply industry by building long-term relationships with clients and ensuring their complete satisfaction.

Personal Motivation

The primary motivation behind establishing the company was the founders’ personal experience in the food supply industry. They realized that many hotels and restaurants struggled with irregular supplies or products that failed to meet expectations. This inspired them to create a business that places quality and reliability at the core of its operations, aiming to be a trusted partner for all clients.

  

Initial Challenges

In its early stages, the company faced several challenges, including: • Building a reliable supply chain to ensure the consistent availability of fresh produce. • Competing with large, well-established companies dominating the market. • Convincing new clients of their ability to deliver superior-quality products. However, through hard work and strategic planning, Fresh to Door overcame these challenges by focusing on: 1.Commitment to Quality: Providing carefully selected fresh produce. 2.Consistent Communication with Clients: Listening to their needs and tailoring services accordingly. 3.Building a Specialized Team: Investing in a team of skilled and passionate professionals dedicated to realizing the company’s vision.

Growth and Expansion

Fresh to Door Foodstuff Trading LLC started as a small business serving a limited number of hotels and restaurants. Over time, the company grew to become one of the leading names in its field, trusted by prestigious clients such as Carrefour, Union Coop, and hotels like Hyatt Regency and Signature. Additionally, the company now collaborates with renowned restaurants such as Al Forno, Papa Roti, Papa John’s, and Hammer Burger, as well as catering companies like Al Yousef and La Vita, among others. Today, Fresh to Door’s services go beyond simple supply. The company also offers ready-to-eat produce and freshly squeezed juices to meet the needs of clients seeking excellence and quality.

Distribution

At Fresh to Door Foodstuff Trading LLC we ensure the seamless and efficient distribution of premium-quality fresh fruits and vegetables across the UAE. Leveraging our strategic location in the Al Awir Vegetable and Fruit Market, we maintain a robust supply chain that serves hotels, restaurants, cafes, supermarkets, and catering businesses. Our commitment to timely delivery, product freshness, and customer satisfaction ensures we meet the diverse needs of our clients with reliability and professionalism.

Wholesale

Fresh to Door LLC specializes in the wholesale supply of premium-quality fresh fruits and vegetables to businesses across the UAE. Our extensive product range and competitive pricing make us the preferred choice for hotels, restaurants, cafes, supermarkets, and catering companies. We prioritize freshness, quality, and consistency, ensuring our wholesale partners receive exceptional value and reliable service to support their operations.

FARMS

At Fresh To Door Foodstuff Trading L.L.C , we cultivate a diverse range of vegetables and fruits year-round sourced from our own farms and trusted partners worldwide during the off-season. Committed to sustainable farming, we enhance soil health with organic manures and composts including several greenhouse chambers expanded in parts of Oman, Ras al Khaimah, Al Ain, and other regions in Egypt, Iran, Kenya and Pakistan as well.

Ecommerce

Fresh to Door Foodstuff Trading LLC is committed to embracing the digital era by offering a seamless e-commerce platform for ordering fresh fruits and vegetables. Through our user-friendly online system, we provide businesses with easy access to our premium-quality products, ensuring convenience, reliability, and timely delivery. Our e-commerce service is designed to meet the evolving needs of our clients, enabling them to place orders anytime, anywhere, with the confidence of receiving only the freshest produce.

Showcasing their signature products on both the website and app, attracting quality-conscious buyers seeking value for money. For Us, Direct Buying is all about moderation of the buying selling platform and thus elimination of unwanted costs in a multi layered buying/selling network.

Warehousing & Packaging

At Fresh to Door Foodstuff Trading LLC, we prioritize quality and freshness through our state-of-the-art warehousing and packaging facilities. Our storage solutions are designed to maintain optimal temperature and hygiene standards, ensuring the longevity and safety of our fruits

In our packaging process, we emphasize precision, cleanliness, and sustainability, offering customized solutions to meet the unique needs of our clients. Whether it’s ready-to-eat sanitized produce or bulk orders, we ensure every product is handled with care, delivering excellence from  farm to fork.

Global and local sourcing

Fresh to Door Foodstuff Trading LLC takes pride in sourcing the finest fruits and vegetables from both local and international markets. Our global partnerships with trusted suppliers ensure access to a diverse range of premium-quality produce, while our support for local farms fosters sustainability and strengthens the UAE’s agricultural community. By combining global reach with local expertise, we deliver fresh, high-quality products year-round, tailored to meet the unique demands of our clients. This dual approach allows us to provide unmatched consistency, variety, and reliability in every delivery.

Products and Services

-Fresh Vegetables: A wide selection of carefully chosen fresh vegetables to ensure quality. 

– Fresh Fruits: A diverse range of nutritious and fresh fruits. 

– Sanitize Items: High-quality sanitize items to meet hygiene standards.

 – Ready-to-Eat Products : Packaged ready-to-eat products that cater to customers looking for convenience and quality.

– Fresh Juices: Nutritious fresh juices including Orange, Pineapple, Pomegranate, Beetroot, Mango, and Lemonade that meet the needs of customers seeking excellence and quality.